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About the company.

Commercial energy brokerage firm based in Chester and operating around the UK. Outsourced Utilities provide cost effective energy procurement to their clients.

Outsourced Utilities website on mac screen

What was needed.

Company Rebrand, Logo Design, Website Design, Website Development

The brief.

In order to reach their target market, Outsourced Utilities required a brand and image that appealed to corporate clientele whilst maintaining a simple and clean aesthetic. The branding required versatility in order to be replicated across different mediums, from the website itself to business cards, letter heads, and other marketing materials.

What we did.

We created a logo and branding colours that could easily be applied to marketing material without being overly ‘loud’ and distracting. The logo itself has two versions, light and dark in order to cater to different backgrounds.

We centred our web design ideas around simplicity and usability. In order to create a simplistic navigation for a website which has a lot of content, we opted for an easily navigable menu and sub-menu layout.

Cross-device usability, from interactivity with the website to the legibility of the text is always a priority in any website we produce, and Outsourced Utilities was no different. The menu collapses into a full height slide out menu which can be accessed at all times thanks to the sticky mobile menu.

Outsourced Utilities website on iPhone screen