Unify Digital Limited are a unique kind of Ecommerce Solutions Provider. We’re unique because we really understand the big picture. Not just the ‘technical stuff’, but how an online business really works, and what business owners actually want and need from their systems (and we can say this with authority because we used to be online business owners ourselves).

Founder and CEO Mike Day spent over a decade as an Ecommerce retailer so he really understands the issues. His 30 year background in software engineering, and an abundance of hard earnt, real-world retailing experience, all came together to create Unify Basecamp™. The definitive solution for the SME business.

Unify Basecamp™ – built for Retailers … BY Retailers.

We believe that the only way to enjoy sustainable business growth in Ecommerce today is to focus on top notch customer experience, and underpin this with a world class Ecommerce solution. The big retailers believe this too and all invest heavily in the latest IT and infrastructure every year in order to stay ahead.

Their systems undoubtedly give them a huge advantage, but they are all bespoke. Designed and built in-house, at great expense, using teams of dedicated IT experts. You certainly can’t buy their systems, and building your own would require time and money that the average independent retailer simply does not have.

So how can smaller businesses possibly compete?

So far there have been no affordable, pre-built Ecommerce solutions out there for the SME. The market is just a million jigsaw pieces, and there’s no picture on the box.

Why isn’t there a fully assembled solution available that consolidates everything you need into one easy to use, single supplier solution, and that uses real-world Ecommerce business process workflows to support every part of the online sales process?

There is, and it’s called Unify Basecamp™.

The world of online retailing has shifted dramatically in recent years and customers now demand a much more direct, personal approach from their retailers. Online shoppers are no longer buying purely on price, they are buying on trust, and this has to be earned.

Unify Basecamp™ enables you to build that trust by creating a destination. A place where shoppers can really sense your authority within your industry, and where they feel safe and in the best possible hands.

Build an epic destination, and back it up with truly compelling customer experience, and success will follow naturally.

Unify Basecamp™. The power behind the independent retailer.

Customer experience is a proactive method of creating events or occurrences that leave a positive, memorable impression on your customers.  This differs from customer service, which is a more reactive way of dealing with problems as they occur.

To us, customers should always be at the centre of every business. Focusing on their thoughts, perceptions, and even emotions, is absolutely vital to Ecommerce success. Treat all of your customers as VIPs and they will automatically become your greatest advocates. People talk!

We believe that giving customers what they expect is value. Giving them what they didn’t expect is customer experience.

Unify Basecamp™ gives you the tools to build an online presence and a level of customer experience that you never thought possible, and remember – happy customers come back.

Only you can really answer this question, but there is a stage in business growth that we refer to as the ‘tipping point’. This is when chaos reigns and the ability to maintain even the most basic customer service has become compromised by total back-office disarray. The impact on a business when it reaches the tipping point is usually catastrophic, and often unrecoverable.

If this resonates even slightly, you probably need Unify Basecamp™ already. The future of your business could literally depend on it!

Unify Basecamp™ does not require a large upfront capital investment, so the answer to this question is probably yes. It’s what’s known as SAAS (Software as a Service) and is supplied on an Agreed Term Lease so is OpEx rather than CapEx. This is great for cashflow and budgeting, but also has significant accounting advantages as it’s immediately tax deductible and comes straight off the bottom line (P&L) rather than falling under PP&E and requiring depreciation over a number of years.

Everything is supplied complete, pre-configured, and with all of the software, hosting, security, licensing and data storage you will need. There is a modest concessional charge to get you up and running, and then a cost-effective, fixed monthly subscription fee to use the service. That’s it!

Unify Basecamp™. Can you afford not to?

No, and this is the beauty of Unify Basecamp™. Everything is pre-built and pre-configured by us, right down to the state of the art Ship Manager and the comprehensive list of CSS message templates.

Unify Basecamp™ lifts all of the technical burden from the business owner, and empowers them to focus on what’s really important – their customers.

Unify Basecamp™. Take control of your business, and its destiny!

No, and here’s why…

SECURITY – Uncertainties around privacy and security on the cloud are still a major concern for businesses. Cloud services will always be vulnerable to malicious attacks, and these are becoming more and more prevalent and disruptive (and ingenious). We want your data to be safe.

AVAILABILITY – Cloud storage is often shared by millions of other users and their individual actions can compromise service availability. Cloud failures can and will happen, even to big players such as Google Cloud and Amazon AWS, and these can leave you locked out for several hours, sometimes even days. This could cripple your business.

USABLITY – Delivering complex software via a browser can require users to scroll excessively in order to view data within the limited viewport. It can feel like you’re looking at your business through the letterbox. Constant scrolling is frustrating and generates an unnecessary amount of friction through the user interface. We want to increase your productivity, not hamper it.

PERFORMANCE – Unify Basecamp™ is a powerful, mission critical business solution so consistent high performance is paramount. Cloud service providers often distribute your data to multiple virtual machines across the World, and then reassemble it all again on demand. This can have a significant, undesirable impact on performance, and nobody likes a ‘laggy’ system.

To avoid all of these shortcomings, Unify Basecamp™ is delivered as a multi-user ‘app’ and downloaded locally. It can then utilise all of the reliable power and resources of the local machine without compromise, and everything can be viewed quickly and easily without the need for tedious scrolling. Data is then stored at our highly secure, ultra-modern, UK-based data centre where it is safe and fully under our control and where it can be shared dependably by multiple Unify Basecamp™ users.

Still think you need a Cloud-based system? Then consider Adobe, the $240B corporation that offer a Cloud version of their legendary ‘Photoshop’ system. Even with all of the resources at their disposal, they freely admit on their website that their Cloud-based version may exhibit “a noticeable delay when opening a file” and that the functionality is inferior to the Desktop version. 

We rest our case.

Yes, we designed Unify Basecamp™ to be as intuitive and user-friendly as possible. Full training is, of course, provided, but every part of every screen also has a detailed hover-over ‘tooltip’ that explains exactly what its purpose is.

In addition, comprehensive ‘one click’ step-by-step workflow instructions and insights information are available for every function.

There is also an extensive Glossary of Terms, which not only assists with Unify Basecamp™ terminology, it also includes many other useful Ecommerce definitions as well.

The combination of our training program, and these 4 powerful on-screen help facilities, means that most people feel confident and familiar with the system in no time, and we believe that everyone will appreciate the simplicity and efficiency of the design.

When you embrace Unify Basecamp™ you automatically become a valued member of the Basecamp Community.

The principle is simple. Regardless of what they’re selling, most Ecommerce retailers are all doing more or less the same thing. Therefore, why operate independently and try to keep reinventing the wheel?

The Basecamp Community pools all of the knowledge, experience, and ingenuity of each member into one great cooperative, all working for the mutual benefit of one another.

This means that the Unify Basecamp™ solution isn’t just the best there is today, it will always be the best. It will move forward and evolve continually as new features are added, new technologies emerge, and when the Ecommerce world inevitably changes.

Your business will automatically keep up with these advancements, enabling you to consistently benefit from the very best that Ecommerce has to offer.

Unify Basecamp™. Be part of it.

We decided to call it Basecamp as this signifies the staging point in an epic journey. Unify Basecamp™ furnishes the small business with the same high-end tools as the big retailers and creates a level playing field where ambition, dedication and ingenuity are the key to success, not a 7-digit IT budget.

We think it’s akin to looking up at the summit (the place where you want your business to be), safe in the knowledge that you are fully armed with every single piece of equipment and every resource needed to triumphantly reach the very top.

The rest is up to you.

If you like what you’re hearing and would like to know more, then please do get in touch by dropping us a quick message at the foot of this page. We really would love to hear from you.

Just so you know, we don’t have high pressure sales people here at Unify Digital, and we will never make you feel obligated in any way just by talking to us. At the end of the day, all we want to do is help independent retailers to reach their true potential. It can be really tough out there for ambitious online retail businesses. We know,  we’ve been there.